Peep Korea
Beauty
When in Korea, Mask Up.
Justin and Hailey Bieber spent four days in Seoul in October 2026. Here is the day-by-day trip, where they ate, Hailey's sheet mask post, and how to copy it cheaply.
Justin Bieber had not been to Korea in 13 years.
So what did one of the most famous couples in the world post from Seoul? A luxury spa? A members-only salon?
Nope. A sheet mask. A bottle balanced on her head. Banana milk. A rice cake.
That is the most Seoul thing ever. And it is great news for you, because the "celebrity" version of a Seoul beauty trip is mostly stuff you can buy at a corner store.
Let's break it down, day by day, with sources for every fact.
Peep Korea has no connection with any person, brand or business in this article. Nobody paid us. Nobody asked us to write this. Nobody here endorses Peep Korea. This is a news recap based on the public reports listed at the end.
For a pop-up shop. Justin co-founded Skylrk, a fashion and lifestyle brand. Its first pop-up in Korea opened in Seongsu-dong on 22 October and ran through 25 October.1, 2, 4 A pop-up is a shop that opens for only a few days.
The Korea Times reported that the shop sold hoodies, pants, shoes and sunglasses in bright colors.4 News1 reported that some items were made only for Seoul.8
At first, Yonhap said the exact reason for the trip was not announced.1 Later, News1 reported that he came to promote the pop-up.8
Wait, 13 years? Yes. His last concert in Korea was in 2013, on his "Believe" tour.1, 2 Fans had waited a long time.
| Day | What happened | Source |
|---|---|---|
| Thu 22 Oct | Skylrk's first Korea pop-up opens in Seongsu-dong. | ref. 1, 4 |
| Fri 23 Oct | Justin and Hailey land at Incheon Airport early in the morning. Around their arrival, Justin posts "Made it to Seoul." | ref. 1, 2, 3, 4 |
| 23 to 25 Oct | People spot them in Seongsu-dong and Bukchon. They eat chicken soup, drink tea and try Korean beef. | ref. 5, 6 |
| Sun 25 Oct | Last day of the pop-up. | ref. 4, 8 |
| Mon 26 Oct | They fly out of Incheon in the afternoon, reportedly to Los Angeles. | ref. 7, 8, 9 |
| Tue 27 Oct | Hailey posts her Korea photos: "ily ๐ฐ๐ท". | ref. 10, 11 |
News1 reported that Justin surprised fans outside the pop-up. He signed autographs and took selfies with them.8 The Korea Herald reported that some fans lined up from dawn.2
What is Seongsu-dong? It is a cool neighborhood in eastern Seoul. Old factories there turned into cafes, studios and pop-up shops. If a brand wants buzz in Seoul, it often opens here first.
Here is the post itself, straight from her account.
Hailey Bieber's post from 27 October 2026 (Korea time), embedded from Instagram. If it does not load, open it on Instagram.10
"ily" is short for "I love you." Korean outlets reported what was in the set of photos and videos:11, 12, 13
Now, here is what the post does not show. No mask brand. No shop. No treatment. So we are not going to guess. Be careful with any website that says it "knows" which mask it was.
What is banana milk? A sweet, banana-flavored milk drink. It comes in a short, round bottle. You will find it in almost every Korean convenience store, and it costs about the price of a coffee or less.
What is chapssaltteok? A soft, chewy rice cake with a sweet filling inside, often red bean. It is squishy, a little sticky, and very easy to love.
The Korea Herald tracked their food stops.6 Honestly, this is a great menu for any first trip to Seoul.
| Stop | Area | What it is (as reported) |
|---|---|---|
| Muguok | Jongno | Samgyetang, a chicken soup with ginseng, made in North Korean style. Reported at 18,000 won a bowl. |
| Osulloc Tea House Bukchon | Bukchon | A tea house for Jeju green tea. The couple had matcha latte, milk tea and ice cream. |
| Dosan Hoikwan | Gangnam | A restaurant for hanwoo, which means Korean beef. The owners posted photos and wrote that the couple enjoyed the tenderloin and pasta. |
| The Oh's Room | Seoul | A cake shop that made a custom cake for Hailey before her November birthday. |
From The Korea Herald, 26 October 2026. Prices and menus can change. Listing a place here is not an ad and nobody paid to be listed.6
SBS also reported a visit to a well-known samgyetang restaurant, and News1 placed it in the Anguk-dong area of Jongno.5, 8
What is samgyetang? A whole young chicken stuffed with rice. It cooks for a long time in broth with ginseng, a root used in Korean cooking. It is warm and mild. It is a perfect first Korean meal, even if you do not like spicy food.
Yes, and for a long time. This was not a one-time thing.
What is a sheet mask? A thin piece of soft fabric soaked in serum, a liquid skincare product. Here is how to use one:
If your skin is sensitive, test it on a small spot first.
The Biebers are not the first. Here is only what each person posted or said on the record.
At a Seoul press event for "Jurassic World Rebirth" on 1 July 2025, Scarlett said she went to Myeong-dong that morning and bought lots of skincare.19, 20 Myeong-dong is a busy shopping street in central Seoul. It is packed with beauty stores.
Celebrity makeup artist Nam Vo told Allure about a week-long Seoul beauty trip. She also shopped at Olive Young.21 Her best advice was about safety. When a needle or a laser is involved, she wants the people working on her to be "highly qualified."21
That is the tip worth keeping. A celebrity post is not medical advice. Nothing in this article tells you to get any treatment.
Here is the fun part. You can do almost all of it for less than the price of one fancy dinner back home.
Banana milk showed up in Hailey's post. Cup noodles showed up in Kim's.13, 15 A late-night snack run costs a few dollars, and it is the most fun "celebrity moment" you can have in Seoul.
Walk Seongsu for shops and cafes. Then head to Bukchon for old hanok lanes and green tea.6 People live in Bukchon, so some lanes have tourist hours. Our Gyeongbokgung and Bukchon guide has the rules.
Photo credits. Justin Bieber at the 2026 FIFA World Cup Final: Daniel Torok, Official White House Photo, public domain, source; use of this photo does not imply endorsement by the White House. Hailey Bieber at the 2026 Met Gala (cropped to Hailey only): SWinxy, CC BY 4.0, source. Chapssaltteok: Chae Ji-hyeong, CC BY 4.0, source. All Wikimedia photos were cropped and resized by Peep Korea; the cropped versions keep the same license. The cover and the images marked "AI-generated" are illustrations made for Peep Korea, not photos of the people, places or products in this article. The Instagram post is embedded from Hailey Bieber's public account and stays on Instagram.
Yes. News1 reported he surprised fans at the pop-up with autographs and selfies.8
The Korea Herald reported Muguok for chicken soup, Osulloc Tea House in Bukchon, Dosan Hoikwan for Korean beef, and a custom cake from The Oh's Room.6
Korea winter festivals for January and February 2027: Hwacheon ice fishing dates, foreigner fees, buses from Seoul, and trout and snow festivals.
How foreigners buy K-pop concert tickets in Korea: ticket sites, passport checks, fan club presales, music show audiences, resale law, venues.
Gwangjang Market food guide for 2026: bindaetteok, mayak gimbap, yukhoe and kalguksu, food alley hours, cash or card, how to order at a stall price rules.
Korean drinking etiquette for visitors: two-hand pouring, turning away from elders, how to say no, alcohol-free options, legal age and public drinking rules.
.jpg){kind=link}
